RCS and RBM are leading the way to the future of SMS. Here's what these technologies actually means for the users.
Can you guess which is the most popular mobile messenger app globally? Hint – it's in the headline of this article. If you're not a fan of hints we can unveil that it's WhatsApp. Why is this fact important, you might ask? Because
RCS (Rich Communication Services) is the latest form of cellular messaging to be launched.
Here's the problem:
Old-school SMS (or text messaging) doesn't support the cool stuff we've gotten used to on internet-based messaging apps (such as Facebook Messenger, Whatsapp, Telegram, etc)
The ever-increasing number of messaging apps make it difficult for businesses to decide which channels to prioritize for customer communication.
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With the number of channels to communicate with brands growing rapidly, support software companies need to constantly add new channels to stay relevant. To that effect, Amio not only helps customer support software companies provide more value but also affects the bottom line directly.
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Here are 4 actionable tips that can help you and your organization prepare for the inevitable future of business messaging.